Customer relationship management (CRM) helps businesses manage customers, both current and future. Usually a software system, CRM helps organize customer data and streamline the coordination of customer communications with marketing, sales, customer service, and technical support personnel. The idea is to put customers in the center of a business’s operations.
Why Use CRM?
The biggest benefit that most companies gain from CRM stems from having all customer data organized in one, easy-to-access place, rather than spread out across multiple people and groups. Having the same information available to everyone allows a business to empower its employees to make intelligent decisions based on valid and up-to-date information. This results in increased collaboration throughout the business.
Benefits of using a CRM system:
- Automate sales and marketing efforts, and have visibility into current and historical account details.
- Track sales and marketing campaign successes to hone your messages and techniques for each audience.
- Provide excellent customer service through well defined flows of communication.
- Drive growth through better insight about the performance of your business.
Sage CRM is specifically designed to help small and medium sized businesses. It is easy to deploy, install, manage, learn and maintain for companies who want to focus on their business and not on their software.